zoe-wheeler-lmt-2 · L3 - Massage · Centerville (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 minute hot stone massage | $75.00 | $42.75 | 0.0% | 0 | $0.00 |
| 3 60 minute Swedish massages | $210.00 | $119.70 | 40.0% | 13 | $1,556.10 |
| One 60 Minute Swedish Massage | $70.00 | $45.50 | 40.0% | 23 | $1,046.50 |
Activity Timeline (sorted newest first)
- 2026-03-30 Price change on One 60 Minute Swedish Massage — $39.90 → $45.50 analysed below
- 2025-05-24 Price change on One 60 Minute Swedish Massage — $44.10 → $39.90
3-Comparison — One 60 Minute Swedish Massage zoe-wheeler-lmt-2
Change anchor: 2026-03-30
· 23d since change
Price: $39.90 → $45.50
Price: $39.90 → $45.50
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 5.1% | 4.1% | -19.4% | 0.0% | n/a | n/a | n/a | didnt work |
| GB/UDV | $2.69 | $2.22 | -17.5% | $0.00 | n/a | n/a | n/a | |
| MVR/UDV | $0.72 | $0.58 | -19.5% | $0.06 | +861.2% | n/a | n/a |
Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.