zenergy-massage-11 · L3 - Massage · Gilbert (Mountain)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Minute Cranial, Hand & Foot Acupressure Massage | $70.00 | $49.00 | 39.9% | 1 | $52.99 |
| 120 Minute Signature Zen Massage | $150.00 | $105.00 | 0.0% | 0 | $0.00 |
| 90 Minute Signature Zen Massage | $120.00 | $84.00 | 0.0% | 0 | $0.00 |
| 60 Minute Cupping Massage | $110.00 | $77.00 | 0.0% | 0 | $0.00 |
| 90 Minute Cupping Massage | $140.00 | $98.00 | 0.0% | 0 | $0.00 |
| 60 Minute Signature Zen Massage | $90.00 | $63.00 | 40.6% | 2 | $137.98 |
Activity Timeline (sorted newest first)
- 2026-03-01 Margin change on 60 Minute Cranial, Hand & Foot Acupressure Massage — 35.0% → 38.7% analysed below
3-Comparison — 60 Minute Cranial, Hand & Foot Acupressure Massage zenergy-massage-11
Change anchor: 2026-03-01
· 52d since change
Margin: 35.0% → 38.7% (3.7pp)
Margin: 35.0% → 38.7% (3.7pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.6% | 2.8% | +72.9% | 1.8% | +56.5% | +30.8% | +42.1% | worked |
| GB/UDV | $0.81 | $1.69 | +109.6% | $0.97 | +74.0% | +10.3% | +99.4% | |
| MVR/UDV | $0.26 | $0.50 | +93.5% | $0.21 | +133.5% | +128.4% | -35.0% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.