zenergy-5 · L3 - Massage · Hewitt (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 70 Minute CBD Massage | $150.00 | $90.00 | 40.0% | 1 | $90.00 |
| One 90 Minute Reflexology and Therapeutic Massage | $150.01 | $95.00 | 40.0% | 2 | $190.00 |
| One 60 Minute Therapeutic Massage | $95.00 | $57.00 | 40.0% | 3 | $171.00 |
| 75-Minute Raindrop Treatment | $150.01 | $80.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-11-07 Price change on One 60 Minute Therapeutic Massage — $49.50 → $57.00 analysed below
- 2025-10-27 Price change on One 90 Minute Reflexology and Therapeutic Massage — $87.00 → $95.00 analysed below
3-Comparison — One 90 Minute Reflexology and Therapeutic Massage zenergy-5
Price: $87.00 → $95.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.8% | 1.4% | -50.5% | 0.0% | n/a | +2.2% | -52.7% | didnt work |
| GB/UDV | $2.48 | $1.34 | -46.0% | $0.00 | n/a | +0.8% | -46.7% | |
| MVR/UDV | $0.67 | $0.25 | -63.0% | $0.00 | n/a | +94.9% | -157.9% |
3-Comparison — One 60 Minute Therapeutic Massage zenergy-5
Price: $49.50 → $57.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.5% | 9.0% | +1716.3% | 0.0% | n/a | +18.0% | +1698.3% | worked |
| GB/UDV | $0.25 | $5.84 | +2270.3% | $0.00 | n/a | +17.0% | +2253.3% | |
| MVR/UDV | $0.08 | $1.78 | +2206.6% | $0.00 | n/a | +5.1% | +2201.4% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.