zen-spa-cathedral-city · L3 - Massage · Cathedral City (Pacific South)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60min Couples Massage Package | $198.00 | $109.00 | 31.0% | 31 | $3,379.00 |
| 75min Couples Massage Package | $257.98 | $139.00 | 31.0% | 26 | $3,614.00 |
| 90min Couples Massage Package | $358.00 | $179.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-06-10 Price change on 75min Couples Massage Package — $129.00 → $139.00 analysed below
3-Comparison — 75min Couples Massage Package zen-spa-cathedral-city
Change anchor: 2025-06-10
· 316d since change
Price: $129.00 → $139.00
Price: $129.00 → $139.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.3% | 4.2% | +28.8% | 0.0% | n/a | +7.4% | +21.4% | worked |
| GB/UDV | $4.39 | $5.99 | +36.3% | $0.00 | n/a | +6.2% | +30.1% | |
| MVR/UDV | $1.05 | $1.36 | +30.0% | $0.00 | n/a | -194.5% | +224.5% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.