zen-spa-cathedral-city-2 · L3 - Massage · Cathedral City (Pacific South)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 50-Minute Combo Massage for One Person | $49.00 | $49.00 | 30.6% | 7 | $370.93 |
| Couples 50-Minute Combo Massage | $99.00 | $99.00 | 31.2% | 1 | $107.99 |
Activity Timeline (sorted newest first)
- 2026-03-13 Price change on 50-Minute Combo Massage for One Person — $49.00 → $52.99 analysed below
- 2026-03-01 Margin change on 50-Minute Combo Massage for One Person — 25.0% → 30.1%
3-Comparison — 50-Minute Combo Massage for One Person zen-spa-cathedral-city-2
Change anchor: 2026-03-13
· 40d since change
Price: $49.00 → $52.99
Price: $49.00 → $52.99
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.1% | 5.3% | +383.2% | 1.6% | +241.6% | -10.2% | +393.4% | worked |
| GB/UDV | $0.54 | $2.81 | +422.5% | $0.76 | +269.4% | -11.5% | +434.0% | |
| MVR/UDV | $0.12 | $0.62 | +424.4% | $0.19 | +228.1% | -12.2% | +436.6% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.