yun-essence-spa · L3 - Massage · Lynnwood (Pacific North)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 30-min Scalp Massage + 60-min Body Massage (Free Hot Stone & Essential Oil) | $170.00 | $127.50 | 25.0% | 20 | $1,972.00 |
| 60-min Himalayan Pink Salt Massage + Cupping and Essential Oils | $140.00 | $91.00 | 34.9% | 5 | $406.00 |
| 30-min Scalp Massage + 30-min Body Massage + Hot Stones and Essenti... | $140.00 | $91.00 | 25.0% | 1 | $81.20 |
| 60-min Shoulder, Neck, and Back Massage + Gua Sha and Essential Oils | $135.00 | $87.75 | 27.8% | 18 | $1,418.85 |
| 60-min Scalp Massage + 60-min Himalayan Pink Salt Massage | $205.00 | $105.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-02-01 Margin change on 60-min Himalayan Pink Salt Massage + Cupping and Essential Oils — 26.3% → 33.0% analysed below
- 2026-01-31 Price change on 60-min Himalayan Pink Salt Massage + Cupping and Essential Oils — $72.50 → $81.20
- 2025-11-08 Price change on 60-min Shoulder, Neck, and Back Massage + Gua Sha and Essential Oils — $65.00 → $75.40 analysed below
- 2025-11-08 Price change on 60-min Himalayan Pink Salt Massage + Cupping and Essential Oils — $62.50 → $72.50
- 2025-11-06 Price change on 30-min Scalp Massage + 60-min Body Massage (Free Hot Stone & Essential Oil) — $85.00 → $98.60 analysed below
3-Comparison — 60-min Himalayan Pink Salt Massage + Cupping and Essential Oils yun-essence-spa
Margin: 26.3% → 33.0% (6.8pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.3% | 0.6% | -54.0% | 0.0% | n/a | -13.0% | -41.0% | didnt work |
| GB/UDV | $0.92 | $0.47 | -49.4% | $0.00 | n/a | -14.8% | -34.6% | |
| MVR/UDV | $0.14 | $0.04 | -68.9% | $0.00 | n/a | -385.9% | +317.1% |
3-Comparison — 60-min Shoulder, Neck, and Back Massage + Gua Sha and Essential Oils yun-essence-spa
Price: $65.00 → $75.40
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.2% | 3.0% | -6.3% | 0.0% | n/a | +5.6% | -11.9% | worked |
| GB/UDV | $2.06 | $2.60 | +26.1% | $0.00 | n/a | +6.4% | +19.7% | |
| MVR/UDV | $0.29 | $0.40 | +37.5% | $0.00 | n/a | -31.0% | +68.5% |
3-Comparison — 30-min Scalp Massage + 60-min Body Massage (Free Hot Stone & Essential Oil) yun-essence-spa
Price: $85.00 → $98.60
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.2% | 3.3% | +51.6% | 0.0% | n/a | -1.5% | +53.1% | worked |
| GB/UDV | $1.86 | $3.59 | +92.5% | $0.00 | n/a | -1.1% | +93.6% | |
| MVR/UDV | $0.28 | $0.48 | +68.8% | $0.00 | n/a | -61.9% | +130.8% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.