yihan-spa-3-1 · L3 - Massage · New York (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 80-Minute Couples Massage | $358.01 | $319.99 | 31.6% | 1 | $350.99 |
| 120-Minute Couples Massage | $517.98 | $464.99 | 31.8% | 1 | $510.99 |
| 60-Minute Couples Massage | $278.01 | $249.99 | 31.6% | 4 | $1,095.96 |
Activity Timeline (sorted newest first)
- 2026-03-01 Margin change on 80-Minute Couples Massage — 25.0% → 31.6% analysed below
3-Comparison — 80-Minute Couples Massage yihan-spa-3-1
Change anchor: 2026-03-01
· 52d since change
Margin: 25.0% → 31.6% (6.6pp)
Margin: 25.0% → 31.6% (6.6pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.3% | 1.0% | -23.9% | 0.3% | +287.1% | +11.0% | -34.9% | didnt work |
| GB/UDV | $4.18 | $3.49 | -16.5% | $0.82 | +324.6% | +23.1% | -39.6% | |
| MVR/UDV | $0.86 | $0.79 | -8.6% | $0.21 | +284.2% | +9.2% | -17.8% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.