yi-kang-spa · L3 - Massage · Milford (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Minute Deep Tissue Massage | $100.00 | $69.00 | 0.0% | 0 | $0.00 |
| Couples 60 Minute Deep Tissue Massage | $167.99 | $129.00 | 25.0% | 2 | $258.00 |
| One 60 Minute Swedish Massage with 30 Minute Facial | $120.01 | $94.00 | 0.0% | 0 | $0.00 |
| 60 Minute Deep Tissue Massage & 30 Minute Head or Foot Massage | $120.01 | $94.00 | 25.0% | 5 | $470.00 |
| 60 Minute Foot Massage | $80.00 | $59.00 | 0.0% | 0 | $0.00 |
| One 60 Minute Swedish Massage | $80.00 | $65.00 | 25.0% | 1 | $65.00 |
| 90 Minute Deep Tissue Massage | $150.01 | $89.00 | 0.0% | 0 | $0.00 |
| 60 Minute Deep Penetration Massage | $90.00 | $70.00 | 22.9% | 2 | $140.00 |
| 60 Minute Deep Tissue Couples Massage with Essential oil | $240.00 | $135.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-03-01 Margin change on Couples 60 Minute Deep Tissue Massage — 30.0% → 25.0% analysed below
- 2026-03-01 Margin change on 60 Minute Deep Penetration Massage — 30.0% → 22.9% analysed below
3-Comparison — Couples 60 Minute Deep Tissue Massage yi-kang-spa
Margin: 30.0% → 25.0% (-5.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.1% | 0.3% | -69.2% | 0.0% | n/a | -18.3% | -51.0% | didnt work |
| GB/UDV | $1.53 | $0.45 | -70.6% | $0.00 | n/a | -21.9% | -48.7% | |
| MVR/UDV | $0.46 | $-0.05 | -111.9% | $0.00 | n/a | -39.8% | -72.2% |
3-Comparison — 60 Minute Deep Penetration Massage yi-kang-spa
Margin: 30.0% → 22.9% (-7.1pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.4% | 0.3% | -7.7% | 0.0% | n/a | -13.9% | +6.2% | didnt work |
| GB/UDV | $0.28 | $0.24 | -13.8% | $0.00 | n/a | -16.6% | +2.7% | |
| MVR/UDV | $0.06 | $0.03 | -44.6% | $0.00 | n/a | -248.3% | +203.7% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.