whole-woman-fitness-2 · L3 - Massage · Evanston (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 minute Lymphatic Drainage Massage | $134.99 | $90.00 | 33.3% | 13 | $1,170.00 |
| 2 60 minute Lymphatic Drainage Massages | $200.00 | $119.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-12-10 Price change on 60 minute Lymphatic Drainage Massage — $84.00 → $90.00 analysed below
3-Comparison — 60 minute Lymphatic Drainage Massage whole-woman-fitness-2
Change anchor: 2025-12-10
· 133d since change
Price: $84.00 → $90.00
Price: $84.00 → $90.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.1% | 4.5% | +43.7% | 0.0% | n/a | -3.6% | +47.3% | didnt work |
| GB/UDV | $2.62 | $4.04 | +53.9% | $0.00 | n/a | -3.7% | +57.7% | |
| MVR/UDV | $0.58 | $0.86 | +47.4% | $0.00 | n/a | +276.9% | -229.5% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.