westland-massage-and-wellness-spa · L3 - Massage · Denver (Mountain)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Minute Massage for One Person | $188.99 | $125.00 | 0.0% | 0 | $0.00 |
| 60-Minute Couples Massage | $209.99 | $135.00 | 0.0% | 0 | $0.00 |
| 90-Minute Combo for One Person (60-Minute Body Massage, 30-Minute Foot Massage) | $265.01 | $169.00 | 0.0% | 0 | $0.00 |
| 90-Minute Couples Combo (60-Minute Body Massage, 30-Minute Foot Massage) | $250.00 | $149.00 | 0.0% | 0 | $0.00 |
| 60-Minute Couples Massage | $378.02 | $229.99 | 0.0% | 0 | $0.00 |
| 90-Minute Massage for One Person | $265.01 | $169.00 | 0.0% | 0 | $0.00 |
| 90-Minute Couples Massage | $529.99 | $319.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-02-01 Margin change on 90-Minute Couples Massage — 28.4% → 25.1% analysed below
- 2026-01-01 Margin change on 60-Minute Massage for One Person — 33.2% → 30.9% analysed below
- 2026-01-01 Margin change on 60-Minute Couples Massage — 27.7% → 25.3% analysed below
- 2026-01-01 Margin change on 90-Minute Massage for One Person — 37.4% → 31.0% analysed below
- 2025-12-09 Price change on 90-Minute Couples Massage — $169.00 → $319.00
3-Comparison — 90-Minute Couples Massage westland-massage-and-wellness-spa
Margin: 28.4% → 25.1% (-3.3pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.5% | 0.5% | +5.7% | 0.0% | n/a | +71.3% | -65.6% | didnt work |
| GB/UDV | $1.65 | $1.74 | +5.7% | $0.00 | n/a | +60.3% | -54.6% | |
| MVR/UDV | $0.18 | $0.11 | -38.0% | $0.00 | n/a | +43.8% | -81.8% |
3-Comparison — 60-Minute Massage for One Person westland-massage-and-wellness-spa
Margin: 33.2% → 30.9% (-2.3pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.4% | 0.3% | -34.0% | 0.0% | n/a | -14.3% | -19.7% | didnt work |
| GB/UDV | $0.57 | $0.33 | -42.3% | $0.00 | n/a | -18.7% | -23.6% | |
| MVR/UDV | $0.12 | $0.05 | -52.5% | $0.00 | n/a | +36.3% | -88.7% |
3-Comparison — 60-Minute Couples Massage westland-massage-and-wellness-spa
Margin: 27.7% → 25.3% (-2.3pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.0% | 0.8% | -23.0% | 0.0% | n/a | -31.5% | +8.4% | didnt work |
| GB/UDV | $2.34 | $1.81 | -22.8% | $0.00 | n/a | -28.6% | +5.7% | |
| MVR/UDV | $0.39 | $0.17 | -56.4% | $0.00 | n/a | +255.0% | -311.4% |
3-Comparison — 90-Minute Massage for One Person westland-massage-and-wellness-spa
Margin: 37.4% → 31.0% (-6.4pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.1% | 0.2% | +207.9% | 0.0% | n/a | -15.0% | +223.0% | worked |
| GB/UDV | $0.10 | $0.30 | +207.9% | $0.00 | n/a | +3.8% | +204.2% | |
| MVR/UDV | $0.03 | $0.06 | +118.1% | $0.00 | n/a | -183.0% | +301.2% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.