wellspring-massage-5 · L3 - Massage · Santa Barbara (Pacific South)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 min Massage choice between Deep Tissue, Swedish, or Sports | $140.00 | $84.00 | 20.0% | 2 | $168.00 |
| 60 min Massage choice between Deep Tissue, Swedish, or Sports with CBD and Heat | $160.00 | $91.20 | 20.0% | 4 | $364.80 |
Activity Timeline (sorted newest first)
- 2026-01-16 Price change on 60 min Massage choice between Deep Tissue, Swedish, or Sports — $59.80 → $84.00 analysed below
- 2026-01-15 Price change on 60 min Massage choice between Deep Tissue, Swedish, or Sports with CBD and Heat — $69.00 → $91.20 analysed below
- 2025-07-18 Price change on 60 min Massage choice between Deep Tissue, Swedish, or Sports with CBD and Heat — $60.00 → $69.00
- 2025-07-11 Price change on 60 min Massage choice between Deep Tissue, Swedish, or Sports — $50.00 → $59.80
3-Comparison — 60 min Massage choice between Deep Tissue, Swedish, or Sports with CBD and Heat wellspring-massage-5
Price: $69.00 → $91.20
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.0% | 2.3% | n/a | 0.0% | n/a | -27.7% | n/a | insufficient data |
| GB/UDV | $0.00 | $2.08 | n/a | $0.00 | n/a | -24.0% | n/a | |
| MVR/UDV | $0.00 | $0.32 | n/a | $0.00 | n/a | -27.0% | n/a |
3-Comparison — 60 min Massage choice between Deep Tissue, Swedish, or Sports wellspring-massage-5
Price: $59.80 → $84.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 5.9% | 4.0% | -31.4% | 0.0% | n/a | -25.8% | -5.6% | worked |
| GB/UDV | $3.52 | $3.39 | -3.6% | $0.00 | n/a | -21.6% | +17.9% | |
| MVR/UDV | $0.32 | $0.42 | +32.3% | $0.00 | n/a | +13.7% | +18.6% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.