wellness-massage-spa-8  ·  L3 - Massage  ·  Houston (South Central)

Owner: Isabel Newell  ·  Manager: Jared Blitz  ·  Division: Houston  ·  Stage:  ·  PDS: Massage - Couples

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
One 90 Minutes Couples Massage + Hot Stones $269.99 $156.00 30.0% 3 $468.00
One 60 Minutes Couples Massage + Hot Stones $179.99 $104.00 30.0% 13 $1,352.00
One 90 Minutes Deep Tissue Massage + Hot Stones $139.99 $81.00 0.0% 0 $0.00
One 60 Minutes Deep Tissue Massage + Hot Stones $100.00 $58.00 30.0% 9 $522.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — One 60 Minutes Deep Tissue Massage + Hot Stones wellness-massage-spa-8

Change anchor: 2025-06-01  ·  325d since change
Margin: 33.3% → 30.8% (-2.5pp) Price: $45.00 → $65.00 dual change

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 3.0% 1.1% -62.1% 0.0% n/a -12.5% -49.7% didnt work
GB/UDV $1.52 $0.82 -46.0% $0.00 n/a +3.0% -49.1%
MVR/UDV $0.27 $0.11 -61.1% $0.00 n/a -23.7% -37.4%

3-Comparison — One 60 Minutes Couples Massage + Hot Stones wellness-massage-spa-8

Change anchor: 2025-10-02  ·  202d since change
Price: $109.80 → $126.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.0% 1.5% +56.2% 0.0% n/a +68.5% -12.4% worked
GB/UDV $1.07 $1.92 +79.2% $0.00 n/a +5.3% +73.9%
MVR/UDV $0.26 $0.38 +46.4% $0.00 n/a +0.8% +45.5%

3-Comparison — One 90 Minutes Deep Tissue Massage + Hot Stones wellness-massage-spa-8

Change anchor: 2025-12-26  ·  117d since change
Price: $98.00 → $81.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.2% 0.2% +23.3% 0.0% n/a -24.0% +47.3% didnt work
GB/UDV $0.18 $0.21 +18.3% $0.00 n/a -29.0% +47.4%
MVR/UDV $0.01 $0.04 +304.6% $0.00 n/a +9236.2% -8931.6%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — One 90 Minutes Couples Massage + Hot Stones wellness-massage-spa-8

Change anchor: 2025-12-24  ·  119d since change
Price: $189.00 → $156.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.5% 0.5% -5.3% 0.0% n/a -18.8% +13.5% didnt work
GB/UDV $0.91 $0.77 -16.0% $0.00 n/a -16.4% +0.4%
MVR/UDV $0.18 $0.12 -37.1% $0.00 n/a -867.2% +830.1%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.