wellness-massage-and-spa-1 · L3 - Massage · Virginia Beach (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Couples 50-Minute Deluxe Body Massage with Hot Stone and Essential Oil Treatment | $250.00 | $148.00 | 25.0% | 18 | $2,664.00 |
| 50-Minute Deluxe Body Massage with Hot Stone and Essential Oil Treatment | $130.01 | $73.00 | 25.0% | 10 | $730.00 |
Activity Timeline (sorted newest first)
- 2026-03-18 Price change on 50-Minute Deluxe Body Massage with Hot Stone and Essential Oil Treatment — $68.00 → $73.00 analysed below
- 2026-03-18 Price change on Couples 50-Minute Deluxe Body Massage with Hot Stone and Essential Oil Treatment — $138.00 → $145.50 analysed below
- 2025-09-03 Price change on 50-Minute Deluxe Body Massage with Hot Stone and Essential Oil Treatment — $60.00 → $65.00
- 2025-09-02 Price change on Couples 50-Minute Deluxe Body Massage with Hot Stone and Essential Oil Treatment — $120.00 → $126.67
- 2025-08-26 Price change on 50-Minute Deluxe Body Massage with Hot Stone and Essential Oil Treatment — $55.00 → $60.00
- 2025-08-26 Price change on Couples 50-Minute Deluxe Body Massage with Hot Stone and Essential Oil Treatment — $110.00 → $120.00
3-Comparison — 50-Minute Deluxe Body Massage with Hot Stone and Essential Oil Treatment wellness-massage-and-spa-1
Price: $68.00 → $73.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.6% | 0.9% | -44.9% | 2.6% | -65.5% | -0.2% | -44.7% | didnt work |
| GB/UDV | $1.20 | $0.78 | -34.7% | $1.65 | -52.5% | +1.7% | -36.4% | |
| MVR/UDV | $0.19 | $0.11 | -43.1% | $0.25 | -55.4% | -360.3% | +317.2% |
3-Comparison — Couples 50-Minute Deluxe Body Massage with Hot Stone and Essential Oil Treatment wellness-massage-and-spa-1
Price: $138.00 → $145.50
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.3% | 2.4% | -26.0% | 3.1% | -21.8% | -0.7% | -25.3% | didnt work |
| GB/UDV | $4.63 | $3.74 | -19.2% | $3.52 | +6.1% | -0.5% | -18.7% | |
| MVR/UDV | $0.55 | $0.46 | -16.7% | $0.56 | -17.6% | -526.8% | +510.1% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.