wellness-herbal-essence-9 · L3 - Massage · Bayside (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Minute Regular Body or Swedish Massage with a Stretch | $65.00 | $52.00 | 0.0% | 0 | $0.00 |
| 60 Minute Regular Body or Swedish Couples Massage | $130.00 | $104.00 | 0.0% | 0 | $0.00 |
| 60 Minute Foot Massage | $60.00 | $48.00 | 0.0% | 0 | $0.00 |
| 60 Minute Regular Body or Swedish Couples Massage | $115.00 | $70.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-07-03 Price change on 60 Minute Foot Massage — $38.00 → $48.00 analysed below
- 2025-06-23 Price change on 60 Minute Regular Body or Swedish Massage with a Stretch — $40.00 → $52.00 analysed below
3-Comparison — 60 Minute Foot Massage wellness-herbal-essence-9
Price: $38.00 → $48.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.3% | 1.3% | -0.4% | 0.0% | n/a | -10.7% | +10.3% | worked |
| GB/UDV | $0.55 | $0.76 | +37.9% | $0.00 | n/a | -6.3% | +44.1% | |
| MVR/UDV | $0.11 | $0.12 | +3.1% | $0.00 | n/a | -313.6% | +316.7% |
3-Comparison — 60 Minute Regular Body or Swedish Massage with a Stretch wellness-herbal-essence-9
Price: $40.00 → $52.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.0% | 3.7% | +23.8% | 0.0% | n/a | -27.1% | +50.8% | worked |
| GB/UDV | $1.33 | $2.27 | +71.1% | $0.00 | n/a | -28.2% | +99.3% | |
| MVR/UDV | $0.24 | $0.39 | +65.9% | $0.00 | n/a | -172.4% | +238.3% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.