wellness-balance-spa-10 · L3 - Massage · Nesconset (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 30-Minute Scalp aromatherapy + 30-Minute reflexology + Detox | $60.00 | $54.00 | 0.0% | 0 | $0.00 |
| One 60-Minutes Bodywork with Hot Stone | $48.00 | $43.20 | 31.0% | 2 | $93.98 |
| One 60-Minutes Deep Tissue Massage | $55.00 | $49.50 | 31.2% | 3 | $161.97 |
| One 60-Minutes Bodywork with Bodyscrub | $58.00 | $52.20 | 31.3% | 1 | $56.99 |
| One 60-Minutes Hot Stone Massage | $60.00 | $54.00 | 0.0% | 0 | $0.00 |
| One 60-Minutes Facial Massage and Facial cleaning | $68.00 | $61.00 | 0.0% | 0 | $0.00 |
| One 60 Minutes Shiatsu/Acupressure | $55.00 | $49.50 | 0.0% | 0 | $0.00 |
| One 90-Minutes Bodywork with Hot Stone | $68.00 | $61.20 | 0.0% | 0 | $0.00 |
| One 30-Minutes Facial Massage | $50.00 | $45.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-03-01 Margin change on One 60-Minutes Bodywork with Bodyscrub — 25.0% → 31.3% analysed below
- 2026-03-01 Margin change on One 60-Minutes Deep Tissue Massage — 25.0% → 29.8% analysed below
- 2026-03-01 Margin change on One 60-Minutes Bodywork with Hot Stone — 25.0% → 31.0% analysed below
3-Comparison — One 60-Minutes Bodywork with Bodyscrub wellness-balance-spa-10
Margin: 25.0% → 31.3% (6.3pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.1% | 0.7% | -38.6% | 0.5% | +43.1% | -9.4% | -29.2% | worked |
| GB/UDV | $0.56 | $0.37 | -32.9% | $0.24 | +56.3% | -6.9% | -26.0% | |
| MVR/UDV | $0.13 | $0.12 | -10.6% | $0.06 | +95.7% | -42.7% | +32.0% |
3-Comparison — One 60-Minutes Deep Tissue Massage wellness-balance-spa-10
Margin: 25.0% → 29.8% (4.8pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.5% | 2.6% | +391.5% | 0.0% | n/a | -1.3% | +392.8% | worked |
| GB/UDV | $0.26 | $1.38 | +424.9% | $0.00 | n/a | +1.7% | +423.3% | |
| MVR/UDV | $0.07 | $0.33 | +408.2% | $-0.07 | +549.0% | -33.5% | +441.7% |
3-Comparison — One 60-Minutes Bodywork with Hot Stone wellness-balance-spa-10
Margin: 25.0% → 31.0% (6.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.7% | 2.0% | -26.3% | 3.2% | -38.7% | +1.2% | -27.4% | worked |
| GB/UDV | $1.38 | $1.23 | -10.9% | $1.78 | -30.8% | -5.1% | -5.8% | |
| MVR/UDV | $0.29 | $0.37 | +27.3% | $0.44 | -16.1% | -17.8% | +45.1% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.