wellbeing-therapeutic-spa-8 · L3 - Massage · Cape Coral (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 min Deluxe Couple Massage with Modality Options | $250.00 | $149.00 | 40.0% | 3 | $447.00 |
| 90 min Signature Couple Massage with Infrared & Foot Spa for two | $339.99 | $194.00 | 40.0% | 2 | $388.00 |
| 90 min Deluxe Couple Massage with Modality Options | $350.00 | $175.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-11-12 Price change on 60 min Deluxe Couple Massage with Modality Options — $159.00 → $149.00 analysed below
3-Comparison — 60 min Deluxe Couple Massage with Modality Options wellbeing-therapeutic-spa-8
Change anchor: 2025-11-12
· 161d since change
Price: $159.00 → $149.00
Price: $159.00 → $149.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.3% | 6.5% | +407.7% | 0.0% | n/a | +12.6% | +395.1% | didnt work |
| GB/UDV | $2.04 | $9.70 | +375.8% | $0.00 | n/a | +28.9% | +346.9% | |
| MVR/UDV | $0.73 | $2.41 | +229.5% | $0.00 | n/a | +729.0% | -499.5% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.