well-being-1-10 · L3 - Massage · Akron (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 90-Minute Customized Massage w/ heated table, hot towels with C... | $120.00 | $105.00 | 25.0% | 5 | $525.00 |
| One 60-Minute Customized Massage w/ heated table, hot towels with C... | $80.00 | $70.00 | 25.0% | 6 | $420.00 |
| One 120-Minute Customized Massage w/ heated table, hot towels with ... | $160.01 | $145.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-11-08 Price change on One 60-Minute Customized Massage w/ heated table, hot towels with C... — $62.00 → $70.00 analysed below
- 2025-11-06 Price change on One 90-Minute Customized Massage w/ heated table, hot towels with C... — $69.00 → $105.00 analysed below
- 2025-10-31 Price change on One 120-Minute Customized Massage w/ heated table, hot towels with ... — $94.00 → $145.00 analysed below
3-Comparison — One 60-Minute Customized Massage w/ heated table, hot towels with C... well-being-1-10
Price: $62.00 → $70.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.0% | 1.1% | +8.7% | 0.0% | n/a | -7.0% | +15.7% | didnt work |
| GB/UDV | $0.63 | $1.04 | +63.6% | $0.00 | n/a | +2.0% | +61.6% | |
| MVR/UDV | $0.11 | $0.13 | +14.7% | $0.00 | n/a | +67.6% | -52.9% |
3-Comparison — One 90-Minute Customized Massage w/ heated table, hot towels with C... well-being-1-10
Price: $69.00 → $105.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.7% | 2.4% | -34.5% | 0.0% | n/a | +15.3% | -49.8% | didnt work |
| GB/UDV | $2.95 | $2.88 | -2.3% | $0.00 | n/a | +19.6% | -21.9% | |
| MVR/UDV | $0.44 | $0.25 | -43.6% | $0.00 | n/a | +59.8% | -103.4% |
3-Comparison — One 120-Minute Customized Massage w/ heated table, hot towels with ... well-being-1-10
Price: $94.00 → $145.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.8% | 1.6% | -12.1% | 0.0% | n/a | +23.6% | -35.7% | didnt work |
| GB/UDV | $1.78 | $2.32 | +30.2% | $0.00 | n/a | +25.3% | +4.8% | |
| MVR/UDV | $0.27 | $0.27 | -0.1% | $0.00 | n/a | +140.4% | -140.5% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.