wei-spa-massage · L3 - Massage · Lexington (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Couples 50-Minutes Deluxe Body Massage with Hot Stone Treatment | $280.00 | $140.00 | 25.0% | 6 | $840.00 |
| 60-Minutes Custom Combo Massage with Hot Stone Treatment | $160.00 | $80.00 | 25.0% | 9 | $720.00 |
| 50-Minutes Deluxe Body Massage with Hot Stone Treatment | $140.00 | $70.00 | 25.0% | 6 | $420.00 |
Activity Timeline (sorted newest first)
- 2025-06-27 Price change on 50-Minutes Deluxe Body Massage with Hot Stone Treatment — $60.00 → $70.00 analysed below
- 2025-06-25 Price change on Couples 50-Minutes Deluxe Body Massage with Hot Stone Treatment — $120.00 → $140.00 analysed below
- 2025-06-20 Price change on 60-Minutes Custom Combo Massage with Hot Stone Treatment — $70.00 → $80.00 analysed below
3-Comparison — Couples 50-Minutes Deluxe Body Massage with Hot Stone Treatment wei-spa-massage
Price: $120.00 → $140.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.2% | 3.2% | +44.7% | 0.0% | n/a | +3.4% | +41.3% | didnt work |
| GB/UDV | $2.64 | $4.46 | +68.8% | $0.00 | n/a | +5.1% | +63.7% | |
| MVR/UDV | $0.38 | $0.76 | +101.4% | $0.00 | n/a | +379.2% | -277.7% |
3-Comparison — 50-Minutes Deluxe Body Massage with Hot Stone Treatment wei-spa-massage
Price: $60.00 → $70.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.1% | 1.9% | -38.3% | 0.0% | n/a | +10.1% | -48.4% | didnt work |
| GB/UDV | $2.06 | $1.69 | -18.0% | $0.00 | n/a | +8.7% | -26.8% | |
| MVR/UDV | $0.29 | $0.19 | -33.8% | $0.00 | n/a | +19.2% | -53.0% |
3-Comparison — 60-Minutes Custom Combo Massage with Hot Stone Treatment wei-spa-massage
Price: $70.00 → $80.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.1% | 1.6% | -19.8% | 0.0% | n/a | -1.8% | -17.9% | didnt work |
| GB/UDV | $1.68 | $1.32 | -21.4% | $0.00 | n/a | -0.3% | -21.1% | |
| MVR/UDV | $0.24 | $0.21 | -10.3% | $0.00 | n/a | +38.9% | -49.2% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.