waterwall-women-s-bodywork-1 · L3 - Massage · Houston (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Minute Massage $80 Value (Choice of Thai, Deep Tissue, or Swedish) | $90.00 | $69.00 | 25.0% | 2 | $138.00 |
| 90 Minute Massage $120 Value (Choice of Thai, Deep Tissue, or Swedish) | $149.99 | $109.00 | 25.0% | 1 | $109.00 |
Activity Timeline (sorted newest first)
- 2026-03-01 Margin change on 60 Minute Massage $80 Value (Choice of Thai, Deep Tissue, or Swedish) — 29.7% → 25.0% analysed below
3-Comparison — 60 Minute Massage $80 Value (Choice of Thai, Deep Tissue, or Swedish) waterwall-women-s-bodywork-1
Change anchor: 2026-03-01
· 52d since change
Margin: 29.7% → 25.0% (-4.7pp)
Margin: 29.7% → 25.0% (-4.7pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.5% | 1.5% | -40.3% | 2.9% | -47.9% | +114.9% | -155.2% | didnt work |
| GB/UDV | $1.57 | $1.03 | -34.8% | $1.71 | -40.0% | +117.5% | -152.2% | |
| MVR/UDV | $0.25 | $0.15 | -39.2% | $0.12 | +27.5% | +26.3% | -65.5% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.