watertown-spa · L3 - Massage · Watertown (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Minute Therapeutic, Deep Tissue, or Relaxing Bodywork with Hot S... | $160.01 | $119.00 | 20.0% | 8 | $952.00 |
| Couples 60-Minute Therapeutic, Deep Tissue, or Relaxing Bodywork wi... | $319.99 | $239.00 | 20.0% | 6 | $1,434.00 |
Activity Timeline (sorted newest first)
- 2025-09-01 Margin change on Couples 60-Minute Therapeutic, Deep Tissue, or Relaxing Bodywork wi... — 24.4% → 20.0% analysed below
- 2025-09-01 Margin change on 60-Minute Therapeutic, Deep Tissue, or Relaxing Bodywork with Hot S... — 24.1% → 20.0% analysed below
- 2025-08-25 Price change on Couples 60-Minute Therapeutic, Deep Tissue, or Relaxing Bodywork wi... — $200.00 → $239.00
- 2025-08-23 Price change on 60-Minute Therapeutic, Deep Tissue, or Relaxing Bodywork with Hot S... — $100.00 → $119.00
3-Comparison — Couples 60-Minute Therapeutic, Deep Tissue, or Relaxing Bodywork wi... watertown-spa
Margin: 24.4% → 20.0% (-4.4pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.8% | 0.9% | -52.0% | 0.0% | n/a | -1.6% | -50.3% | didnt work |
| GB/UDV | $3.79 | $2.05 | -45.8% | $0.00 | n/a | -3.7% | -42.1% | |
| MVR/UDV | $0.58 | $0.17 | -69.8% | $0.00 | n/a | -455.2% | +385.4% |
3-Comparison — 60-Minute Therapeutic, Deep Tissue, or Relaxing Bodywork with Hot S... watertown-spa
Margin: 24.1% → 20.0% (-4.1pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.8% | 0.9% | -52.0% | 0.0% | n/a | -7.8% | -44.2% | didnt work |
| GB/UDV | $2.12 | $1.02 | -51.7% | $0.00 | n/a | -8.2% | -43.4% | |
| MVR/UDV | $0.29 | $0.08 | -72.4% | $0.00 | n/a | -216.0% | +143.6% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.