w-whitman-foot-spa-4 · L3 - Massage · Melville (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Minute Deep Tissue Massage + Hot Stone + Anti-Allergy Aromatherapy | $109.00 | $59.00 | 38.0% | 55 | $3,245.00 |
| One 90-Minute Combo: 60-Minute Full Body + 30-Minute Foot Hot Stone, and Anti Al | $180.00 | $82.80 | 0.0% | 0 | $0.00 |
| 30-Minute Foot Reflexology Massage and Hot Stone For one | $50.00 | $25.00 | 0.0% | 0 | $0.00 |
| 90-minute Pampering Package with Custom Couples Massage with Aromatherap... | $298.01 | $178.00 | 38.0% | 7 | $1,246.00 |
| 90-Minute pampering Package with Custom Massage with Hot stone and Ant... | $180.00 | $84.60 | 38.0% | 27 | $2,284.20 |
| 90-Minute Hot Stone Massage with Aromatherapy and Cupping | $180.00 | $90.00 | 0.0% | 0 | $0.00 |
| 60-Minute Couples Massage + Hot stone + Anti-Allergy Aromatherapy | $200.00 | $118.00 | 35.0% | 29 | $3,422.00 |
Activity Timeline (sorted newest first)
- 2025-07-01 Margin change on 30-Minute Foot Reflexology Massage and Hot Stone For one — 32.7% → 38.0% analysed below
- 2025-05-23 Price change on One 90-Minute Combo: 60-Minute Full Body + 30-Minute Foot Hot Stone, and Anti Al — $90.00 → $82.80 analysed below
- 2025-05-11 Price change on 60-Minute Deep Tissue Massage + Hot Stone + Anti-Allergy Aromatherapy — $55.00 → $59.00 analysed below
3-Comparison — 30-Minute Foot Reflexology Massage and Hot Stone For one w-whitman-foot-spa-4
Margin: 32.7% → 38.0% (5.3pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.1% | 1.7% | +50.4% | 0.0% | n/a | +0.5% | +49.9% | didnt work |
| GB/UDV | $0.38 | $0.51 | +34.6% | $0.00 | n/a | -2.9% | +37.4% | |
| MVR/UDV | $0.08 | $0.13 | +61.9% | $0.00 | n/a | +143.3% | -81.4% |
3-Comparison — One 90-Minute Combo: 60-Minute Full Body + 30-Minute Foot Hot Stone, and Anti Al w-whitman-foot-spa-4
Price: $90.00 → $82.80
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.0% | 0.5% | -56.3% | 0.0% | n/a | n/a | n/a | insufficient data |
| GB/UDV | $1.08 | $0.38 | -64.8% | $0.00 | n/a | n/a | n/a | |
| MVR/UDV | $0.22 | $0.07 | -66.2% | $0.00 | n/a | n/a | n/a |
3-Comparison — 60-Minute Deep Tissue Massage + Hot Stone + Anti-Allergy Aromatherapy w-whitman-foot-spa-4
Price: $55.00 → $59.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.6% | 2.4% | -7.6% | 0.0% | n/a | -0.7% | -6.9% | worked |
| GB/UDV | $1.68 | $1.77 | +5.5% | $0.00 | n/a | -1.0% | +6.5% | |
| MVR/UDV | $0.34 | $0.45 | +29.9% | $0.00 | n/a | -88.1% | +118.0% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.