villux-therapy  ·  L3 - Massage  ·  Dublin, (Unmapped)

Owner: Jiten Kataria  ·  Manager: Anita Skilton  ·  Division: Dublin  ·  Stage:  ·  PDS: Massage - Couples

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
For One: 30 Minute Massage $40.00 $29.95 27.6% 2 $57.29
For Two: 30 Minute Massage $80.00 $58.95 0.0% 0 $0.00
For Two: 60 Minute Massage $140.00 $105.00 0.0% 0 $0.00
For One: 60 Minute Massage $70.00 $52.50 27.7% 10 $503.06
For One: 90 Minute Massage $120.01 $80.50 27.6% 3 $230.99
For Two: 90 Minute Massage $240.01 $152.50 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — For One: 30 Minute Massage villux-therapy

Change anchor: 2025-07-01  ·  295d since change
Margin: 29.5% → 27.4% (-2.0pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 30.0% 50.0% +66.7% 0.0% n/a +23.5% +43.2% didnt work
GB/UDV $8.52 $14.29 +67.7% $0.00 n/a +20.4% +47.4%
MVR/UDV $2.34 $2.01 -14.1% $0.00 n/a +27.0% -41.1%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — For Two: 90 Minute Massage villux-therapy

Change anchor: 2025-05-19  ·  338d since change
Price: $132.71 → $144.61

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 21.7% 30.0% +38.0% 0.0% n/a n/a n/a insufficient data
GB/UDV $28.94 $44.34 +53.2% $0.00 n/a n/a n/a
MVR/UDV $4.02 $7.08 +76.1% $0.00 n/a n/a n/a
Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.

3-Comparison — For One: 60 Minute Massage villux-therapy

Change anchor: 2025-05-17  ·  340d since change
Price: $42.84 → $51.43

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 290.5% 230.8% -20.6% 0.0% n/a n/a n/a insufficient data
GB/UDV $124.14 $123.48 -0.5% $0.00 n/a n/a n/a
MVR/UDV $31.58 $28.43 -10.0% $0.00 n/a n/a n/a
Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.

3-Comparison — For One: 90 Minute Massage villux-therapy

Change anchor: 2025-05-16  ·  341d since change
Price: $66.92 → $77.02

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 75.0% 60.0% -20.0% 0.0% n/a n/a n/a insufficient data
GB/UDV $50.21 $46.32 -7.8% $0.00 n/a n/a n/a
MVR/UDV $10.34 $9.97 -3.6% $0.00 n/a n/a n/a
Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.

3-Comparison — For Two: 60 Minute Massage villux-therapy

Change anchor: 2025-05-19  ·  338d since change
Price: $85.29 → $98.96

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 73.9% 50.0% -32.4% 0.0% n/a n/a n/a insufficient data
GB/UDV $63.22 $50.02 -20.9% $0.00 n/a n/a n/a
MVR/UDV $16.40 $12.46 -24.0% $0.00 n/a n/a n/a
Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.