vida-serena-studio · L3 - Massage · Houston (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 2 sessions of 60 mins full body massage | $200.00 | $110.00 | 0.0% | 0 | $0.00 |
| 90 Minutes: full body massage | $120.00 | $84.00 | 25.0% | 6 | $504.00 |
| 60 Minutes: full Body massage | $100.00 | $70.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-02-01 Margin change on 90 Minutes: full body massage — 22.5% → 25.0% analysed below
3-Comparison — 90 Minutes: full body massage vida-serena-studio
Change anchor: 2026-02-01
· 80d since change
Margin: 22.5% → 25.0% (2.5pp)
Margin: 22.5% → 25.0% (2.5pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.0% | 0.5% | -83.7% | 0.0% | n/a | -12.7% | -71.0% | didnt work |
| GB/UDV | $2.10 | $0.40 | -80.8% | $0.00 | n/a | +14.1% | -94.9% | |
| MVR/UDV | $0.24 | $0.08 | -64.1% | $0.00 | n/a | -84.6% | +20.6% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.