vela-spa-2  ·  L3 - Massage  ·  Chicago (Midwest)

Owner: Rodrigo Jose Lopez Coronado  ·  Manager: Ozkar Alexis Sandoval Vasquez  ·  Division: Chicago  ·  Stage:  ·  PDS: Massage - Full Body

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
90 Minutes: Warmth Coast Massage $133.00 $93.10 0.0% 0 $0.00
60 Minutes: Choice of Massage $95.00 $66.50 0.0% 0 $0.00
70 Minutes: Choice of Massage $113.00 $79.10 0.0% 0 $0.00
30 Minutes: Choice of Massage $65.00 $45.50 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 30 Minutes: Choice of Massage vela-spa-2

Change anchor: 2026-01-01  ·  111d since change
Margin: 41.8% → 45.0% (3.2pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.2% 0.7% -41.1% 0.0% n/a -39.0% -2.2% didnt work
GB/UDV $0.39 $0.24 -38.6% $0.00 n/a -37.6% -1.1%
MVR/UDV $0.12 $0.07 -45.0% $0.00 n/a -4153.4% +4108.4%

3-Comparison — 70 Minutes: Choice of Massage vela-spa-2

Change anchor: 2026-01-01  ·  111d since change
Margin: 42.2% → 45.0% (2.8pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.9% 1.1% -45.4% 0.0% n/a -30.7% -14.7% didnt work
GB/UDV $1.20 $0.85 -29.1% $0.00 n/a -29.3% +0.2%
MVR/UDV $0.37 $0.20 -46.0% $0.00 n/a -435.9% +389.9%

3-Comparison — 60 Minutes: Choice of Massage vela-spa-2

Change anchor: 2026-02-03  ·  78d since change
Price: $54.60 → $66.50

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.3% 1.2% -8.7% 0.0% n/a n/a n/a insufficient data
GB/UDV $0.97 $1.15 +18.1% $0.00 n/a n/a n/a
MVR/UDV $0.30 $-0.05 -115.5% $0.00 n/a n/a n/a
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.