ura-spa-20 · L3 - Massage · Coral Gables (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Minute Lymphatic Drainage Massage | $350.02 | $165.00 | 0.0% | 0 | $0.00 |
| 50 Minute Full Body Massage (Choice of Relaxation or Reduction Massage) | $222.98 | $85.00 | 35.0% | 3 | $255.00 |
| 70 Minute Full Body Massage (Choice of Relaxation or Reduction Massage) | $254.98 | $110.00 | 35.0% | 6 | $660.00 |
Activity Timeline (sorted newest first)
- 2025-06-01 Margin change on 70 Minute Full Body Massage (Choice of Relaxation or Reduction Massage) — 37.3% → 35.0% analysed below
- 2025-06-01 Margin change on 50 Minute Full Body Massage (Choice of Relaxation or Reduction Massage) — 38.0% → 35.0% analysed below
- 2025-05-15 Price change on 50 Minute Full Body Massage (Choice of Relaxation or Reduction Massage) — $89.20 → $79.00
- 2025-05-14 Price change on 70 Minute Full Body Massage (Choice of Relaxation or Reduction Massage) — $109.65 → $95.00
3-Comparison — 70 Minute Full Body Massage (Choice of Relaxation or Reduction Massage) ura-spa-20
Margin: 37.3% → 35.0% (-2.3pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.1% | 1.4% | -32.2% | 0.0% | n/a | -18.3% | -13.8% | didnt work |
| GB/UDV | $2.05 | $1.61 | -21.3% | $0.00 | n/a | -13.8% | -7.5% | |
| MVR/UDV | $0.61 | $0.44 | -28.1% | $0.00 | n/a | -272.3% | +244.2% |
3-Comparison — 50 Minute Full Body Massage (Choice of Relaxation or Reduction Massage) ura-spa-20
Margin: 38.0% → 35.0% (-3.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.2% | 0.8% | -26.7% | 0.0% | n/a | -22.1% | -4.6% | didnt work |
| GB/UDV | $1.54 | $0.67 | -56.3% | $0.00 | n/a | -18.2% | -38.2% | |
| MVR/UDV | $0.52 | $0.19 | -63.9% | $0.00 | n/a | -257.3% | +193.4% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.