ura-spa-15  ·  L3 - Massage  ·  Coral Gables (Southeast)

Owner: Lucas McGrew  ·  Manager: Jake Moore  ·  Division: Miami  ·  Stage:  ·  PDS: Massage - Couples

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
Day Spa Package for Couples $554.95 $205.00 35.0% 9 $1,845.00
Day Spa Package for Couples with Microdermabrasion $555.01 $225.00 35.0% 13 $2,945.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — Day Spa Package for Couples ura-spa-15

Change anchor: 2025-10-05  ·  199d since change
Price: $225.40 → $185.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.5% 1.5% +187.3% 0.0% n/a -2.1% +189.3% worked
GB/UDV $1.20 $2.83 +135.8% $0.00 n/a +35.8% +99.9%
MVR/UDV $0.32 $0.66 +106.6% $0.00 n/a -319.6% +426.2%

3-Comparison — Day Spa Package for Couples with Microdermabrasion ura-spa-15

Change anchor: 2026-04-02  ·  20d since change
Price: $205.00 → $225.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.0% 1.6% +61.7% 0.5% +209.2% +15.8% +45.9% worked
GB/UDV $2.14 $3.69 +72.7% $1.22 +202.1% +14.9% +57.8%
MVR/UDV $0.47 $0.88 +87.5% $0.42 +106.6% +49.6% +37.9%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.