unwind-therapeutic-massage-9 · L3 - Massage · Missouri City Texas (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One hour Theraputic massage | $160.00 | $80.00 | 45.0% | 10 | $800.00 |
| One hour Cupping Session or Hot stone | $125.00 | $63.00 | 50.0% | 9 | $567.00 |
Activity Timeline (sorted newest first)
- 2026-02-01 Margin change on One hour Theraputic massage — 49.6% → 45.0% analysed below
- 2026-01-22 Price change on One hour Theraputic massage — $50.00 → $80.00
3-Comparison — One hour Theraputic massage unwind-therapeutic-massage-9
Change anchor: 2026-02-01
· 80d since change
Margin: 49.6% → 45.0% (-4.6pp)
Margin: 49.6% → 45.0% (-4.6pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 5.0% | 3.8% | -25.6% | 4.0% | -5.1% | -1.0% | -24.6% | worked |
| GB/UDV | $2.90 | $3.48 | +20.0% | $2.43 | +43.5% | -2.3% | +22.3% | |
| MVR/UDV | $0.84 | $0.94 | +12.4% | $0.94 | +0.1% | +28.2% | -15.8% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.