universal-energy-wellness-spa-1 · L3 - Massage · Plymouth (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| New Client Therapeutic Massage (60 minutes) | $120.00 | $84.00 | 35.0% | 12 | $1,008.00 |
| Holiday Hot Stones Massage (1hour 15mins) | $140.00 | $84.00 | 0.0% | 0 | $0.00 |
| New Client Therapeutic Massage (90 minutes) | $150.00 | $85.50 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-03-07 Price change on New Client Therapeutic Massage (60 minutes) — $68.40 → $84.00 analysed below
- 2026-01-01 Price change on Holiday Hot Stones Massage (1hour 15mins) — $79.00 → $84.00 analysed below
- 2025-12-30 Price change on New Client Therapeutic Massage (60 minutes) — $58.80 → $68.40
- 2025-12-30 Price change on New Client Therapeutic Massage (90 minutes) — $73.50 → $85.50 analysed below
3-Comparison — New Client Therapeutic Massage (60 minutes) universal-energy-wellness-spa-1
Price: $68.40 → $84.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.8% | 6.1% | +115.6% | 0.0% | n/a | n/a | n/a | insufficient data |
| GB/UDV | $1.93 | $5.10 | +164.8% | $0.00 | n/a | n/a | n/a | |
| MVR/UDV | $0.54 | $1.13 | +110.1% | $0.00 | n/a | n/a | n/a |
3-Comparison — New Client Therapeutic Massage (90 minutes) universal-energy-wellness-spa-1
Price: $73.50 → $85.50
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 5.1% | 2.3% | -54.8% | 0.0% | n/a | n/a | n/a | insufficient data |
| GB/UDV | $3.76 | $1.97 | -47.5% | $0.00 | n/a | n/a | n/a | |
| MVR/UDV | $0.95 | $0.51 | -46.5% | $0.00 | n/a | n/a | n/a |
3-Comparison — Holiday Hot Stones Massage (1hour 15mins) universal-energy-wellness-spa-1
Price: $79.00 → $84.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.0% | 0.9% | -9.2% | 0.0% | n/a | -29.9% | +20.7% | didnt work |
| GB/UDV | $0.97 | $0.75 | -22.1% | $0.00 | n/a | -30.3% | +8.2% | |
| MVR/UDV | $0.30 | $0.15 | -51.0% | $0.00 | n/a | -57.8% | +6.9% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.