unison-spa-3 · L3 - Massage · Melbourne (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Minute Couples Massage with Personalized Enhancements & Hot Towels | $300.00 | $204.00 | 25.0% | 6 | $1,224.00 |
| 60-Minute Couples Massage with Personalized Enhancements & Hot Towels | $320.00 | $175.01 | 0.0% | 0 | $0.00 |
| 90-Minute Couples' Massage Escape with Personalized Enhancements & Hot Towels | $420.01 | $304.00 | 25.0% | 2 | $608.00 |
| Serenity for Two (60 Minute Couples Massage & 60 Minute Couples Facial) | $640.05 | $404.00 | 25.0% | 2 | $808.00 |
| Unity Package: 60-Minute Massage, 60-Minute Glowing Facial, 60-Minute Body Scrub | $434.97 | $299.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-03-01 Margin change on 60-Minute Couples Massage with Personalized Enhancements & Hot Towels — 30.0% → 25.7% analysed below
- 2025-04-08 Price change on 90-Minute Couples' Massage Escape with Personalized Enhancements & Hot Towels — $249.00 → $299.00 analysed below
- 2025-04-01 Margin change on 90-Minute Couples' Massage Escape with Personalized Enhancements & Hot Towels — 35.0% → 30.0%
- 2025-04-01 Margin change on 60-Minute Couples Massage with Personalized Enhancements & Hot Towels — 35.0% → 30.0%
3-Comparison — 60-Minute Couples Massage with Personalized Enhancements & Hot Towels unison-spa-3
Margin: 30.0% → 25.7% (-4.3pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.8% | 0.8% | -53.7% | 1.4% | -41.2% | -1.6% | -52.1% | didnt work |
| GB/UDV | $3.61 | $1.71 | -52.7% | $2.85 | -40.0% | -5.1% | -47.6% | |
| MVR/UDV | $0.63 | $0.32 | -49.0% | $0.82 | -61.2% | +126.6% | -175.6% |
3-Comparison — 90-Minute Couples' Massage Escape with Personalized Enhancements & Hot Towels unison-spa-3
Price: $249.00 → $299.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.9% | 0.6% | -29.4% | 0.0% | n/a | +9.8% | -39.2% | didnt work |
| GB/UDV | $2.20 | $1.87 | -15.2% | $0.00 | n/a | +14.4% | -29.5% | |
| MVR/UDV | $0.64 | $0.51 | -19.9% | $0.00 | n/a | -72.1% | +52.2% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.