uncoil-beauty-bar · L3 - Massage · Aurora (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Minutes: Choice of Massage | $80.00 | $36.00 | 45.0% | 2 | $72.00 |
| 90 Minutes: Choice of Massage | $120.00 | $84.00 | 0.0% | 0 | $0.00 |
| 120 Minutes: Choice of Massage | $119.99 | $80.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-07-01 Margin change on 60 Minutes: Choice of Massage — 79.4% → 45.0% analysed below
3-Comparison — 60 Minutes: Choice of Massage uncoil-beauty-bar
Change anchor: 2025-07-01
· 295d since change
Margin: 79.4% → 45.0% (-34.4pp)
Margin: 79.4% → 45.0% (-34.4pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 13.0% | 29.4% | +125.5% | 0.0% | n/a | -5.9% | +131.4% | inconclusive |
| GB/UDV | $6.26 | $13.76 | +119.9% | $0.00 | n/a | -4.5% | +124.3% | |
| MVR/UDV | $2.71 | $2.47 | -9.1% | $0.00 | n/a | -150.6% | +141.5% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.