u-massage-6  ·  L3 - Massage  ·  Morrisville (East)

Owner: JD Arrieta  ·  Manager: Sacheen Carter  ·  Division: Raleigh  ·  Stage:  ·  PDS: Massage - Couples

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
Couples 45-Minutes Signature Body Massage w/ Head, Neck & Shoulder w/ Hot Stone $300.00 $150.00 25.0% 22 $3,300.00
60-Mins Deluxe Combo Massage include 30Mins Back and 30Mins Foot with Hot Stone $200.00 $100.00 25.0% 15 $1,500.00
45-Minutes Signature Body Massage including Head, Neck & Shoulder with Hot Stone $150.00 $75.00 25.0% 15 $1,125.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 60-Mins Deluxe Combo Massage include 30Mins Back and 30Mins Foot with Hot Stone u-massage-6

Change anchor: 2025-05-22  ·  335d since change
Price: $90.00 → $100.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.1% 1.0% -6.7% 0.0% n/a -19.5% +12.7% didnt work
GB/UDV $1.09 $1.19 +9.3% $0.00 n/a -17.5% +26.8%
MVR/UDV $0.17 $0.15 -15.3% $0.00 n/a -25.4% +10.1%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — 45-Minutes Signature Body Massage including Head, Neck & Shoulder with Hot Stone u-massage-6

Change anchor: 2025-05-19  ·  338d since change
Price: $65.00 → $75.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 2.3% 1.3% -45.8% 0.0% n/a -13.4% -32.4% didnt work
GB/UDV $1.72 $1.09 -36.6% $0.00 n/a -11.9% -24.7%
MVR/UDV $0.28 $0.17 -40.1% $0.00 n/a +6.6% -46.7%

3-Comparison — Couples 45-Minutes Signature Body Massage w/ Head, Neck & Shoulder w/ Hot Stone u-massage-6

Change anchor: 2025-05-19  ·  338d since change
Price: $130.00 → $150.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 2.3% 1.9% -18.7% 0.0% n/a -14.3% -4.4% didnt work
GB/UDV $3.16 $2.93 -7.2% $0.00 n/a -11.7% +4.5%
MVR/UDV $0.51 $0.43 -16.4% $0.00 n/a -7.2% -9.2%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.