traphouse-body-contouring-spa-1 · L3 - Massage · Dallas (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Full Body Massage for One (55 Minutes) | $65.00 | $34.00 | 45.9% | 9 | $332.91 |
| Full Body Massage for One (55 Minutes) With Hot Stones | $75.00 | $66.75 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-03-09 Price change on Full Body Massage for One (55 Minutes) — $34.00 → $36.99 analysed below
- 2026-03-01 Margin change on Full Body Massage for One (55 Minutes) — 41.2% → 44.7%
3-Comparison — Full Body Massage for One (55 Minutes) traphouse-body-contouring-spa-1
Change anchor: 2026-03-09
· 44d since change
Price: $34.00 → $36.99
Price: $34.00 → $36.99
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.0% | 1.3% | +29.0% | 0.0% | n/a | -63.5% | +92.5% | didnt work |
| GB/UDV | $0.33 | $0.47 | +40.3% | $0.00 | n/a | -54.9% | +95.2% | |
| MVR/UDV | $0.08 | $0.01 | -90.7% | $0.00 | n/a | -41.4% | -49.3% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.