MarginWatch

town-massage-1-1 · L3 - Massage · Melbourne (Southeast)

Owner: Melisa Pamela Beltranena Castillo · Manager: Ozkar Alexis Sandoval Vasquez · Division: Orlando · Stage: · PDS: Massage - Full Body

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

Option	List	Sell	Effective Margin	Units QTD	GB QTD
One 60-Minute Couples Massage with aromatherapy, sea salt heat pack...	$280.00	$140.00	0.0%	0	$0.00
One 60-Minute Full Body Massage with aromatherapy, sea salt heat pa...	$145.00	$94.25	0.0%	0	$0.00
One 60-Minute Couples Massage with aromatherapy, sea salt heat pack...	$290.00	$179.80	0.0%	0	$0.00
One 60-Minute Full Body Massage with aromatherapy, sea salt heat pa...	$145.00	$72.50	0.0%	0	$0.00
One 90-Minute Full Body Massage with aromatherapy, sea salt heat pa...	$220.00	$132.00	31.7%	2	$289.98
One 90-Minute Full Body Massage with aromatherapy, sea salt heat pa...	$220.00	$110.00	0.0%	0	$0.00

Activity Timeline (sorted newest first)

2025-11-14 Price change on One 90-Minute Full Body Massage with aromatherapy, sea salt heat pa... — $121.00 → $132.00 analysed below
2025-10-22 Price change on One 60-Minute Couples Massage with aromatherapy, sea salt heat pack... — $168.00 → $179.80 analysed below
2025-05-25 Price change on One 90-Minute Full Body Massage with aromatherapy, sea salt heat pa... — $143.00 → $121.00
2025-05-18 Price change on One 60-Minute Couples Massage with aromatherapy, sea salt heat pack... — $182.00 → $168.00

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — One 60-Minute Couples Massage with aromatherapy, sea salt heat pack... town-massage-1-1

Change anchor: 2025-10-22 · 182d since change
Price: $168.00 → $179.80

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric	Before 30d	After 30d	Δ vs Before	YoY	Δ vs YoY	Peer Δ (bf→after)	Δ vs Peer	Verdict
CVR	0.0%	0.6%	n/a	0.0%	n/a	n/a	n/a	insufficient data
GB/UDV	$0.00	$1.08	n/a	$0.00	n/a	n/a	n/a
MVR/UDV	$0.00	$0.24	n/a	$0.00	n/a	n/a	n/a

Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.

3-Comparison — One 90-Minute Full Body Massage with aromatherapy, sea salt heat pa... town-massage-1-1

Change anchor: 2025-11-14 · 159d since change
Price: $121.00 → $132.00

Metric	Before 30d	After 30d	Δ vs Before	YoY	Δ vs YoY	Peer Δ (bf→after)	Δ vs Peer	Verdict
CVR	0.0%	1.2%	n/a	0.0%	n/a	n/a	n/a	insufficient data
GB/UDV	$0.00	$1.64	n/a	$0.00	n/a	n/a	n/a
MVR/UDV	$0.00	$0.25	n/a	$0.00	n/a	n/a	n/a

Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.