touch-therapy-8 · L3 - Massage · Fair Oaks (Pacific North)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Minute Customized Massage | $98.00 | $39.20 | 40.0% | 34 | $1,641.50 |
| 90 Minute Customized Massage | $142.00 | $56.80 | 39.2% | 41 | $2,811.60 |
Activity Timeline (sorted newest first)
- 2026-04-08 Price change on 60 Minute Customized Massage — $53.90 → $49.00 analysed below
- 2026-04-07 Price change on 90 Minute Customized Massage — $78.10 → $71.00 analysed below
- 2026-03-13 Price change on 60 Minute Customized Massage — $83.30 → $53.90
- 2026-03-11 Price change on 90 Minute Customized Massage — $120.70 → $78.10
- 2026-01-04 Price change on 90 Minute Customized Massage — $113.60 → $120.70
- 2026-01-03 Price change on 60 Minute Customized Massage — $78.40 → $83.30
- 2025-12-05 Price change on 90 Minute Customized Massage — $78.10 → $113.60
- 2025-12-04 Price change on 60 Minute Customized Massage — $53.90 → $78.40
- 2025-10-24 Price change on 90 Minute Customized Massage — $106.50 → $78.10
- 2025-10-09 Price change on 60 Minute Customized Massage — $49.00 → $73.50
- 2025-09-04 Price change on 90 Minute Customized Massage — $85.20 → $71.00
- 2025-09-03 Price change on 60 Minute Customized Massage — $58.80 → $49.00
- 2025-08-13 Price change on 60 Minute Customized Massage — $49.00 → $58.80
- 2025-08-13 Price change on 90 Minute Customized Massage — $71.00 → $85.20
- 2025-07-30 Price change on 60 Minute Customized Massage — $58.80 → $49.00
- 2025-07-30 Price change on 90 Minute Customized Massage — $85.20 → $71.00
- 2025-07-02 Price change on 90 Minute Customized Massage — $94.67 → $85.20
- 2025-06-30 Price change on 60 Minute Customized Massage — $78.40 → $58.80
- 2025-05-28 Price change on 60 Minute Customized Massage — $49.00 → $78.40
- 2025-05-09 Price change on 60 Minute Customized Massage — $39.20 → $49.00
- 2025-05-09 Price change on 90 Minute Customized Massage — $56.80 → $71.00
- 2025-04-30 Price change on 60 Minute Customized Massage — $49.00 → $39.20
- 2025-04-30 Price change on 90 Minute Customized Massage — $71.00 → $56.80
- 2025-04-01 Margin change on 90 Minute Customized Massage — 38.0% → 40.0%
- 2025-03-29 Price change on 60 Minute Customized Massage — $58.80 → $44.10
- 2025-03-28 Price change on 90 Minute Customized Massage — $85.20 → $63.90
- 2025-02-07 Price change on 60 Minute Customized Massage — $49.00 → $68.60
- 2025-02-07 Price change on 90 Minute Customized Massage — $71.00 → $99.40
3-Comparison — 60 Minute Customized Massage touch-therapy-8
Change anchor: 2026-04-08
· 14d since change
Price: $53.90 → $49.00
Price: $53.90 → $49.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.5% | 2.7% | +8.8% | 3.3% | -18.8% | -9.1% | +17.9% | didnt work |
| GB/UDV | $1.41 | $1.42 | +0.6% | $1.68 | -15.7% | -10.6% | +11.2% | |
| MVR/UDV | $0.37 | $0.37 | +0.6% | $0.41 | -11.4% | +75.1% | -74.6% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
3-Comparison — 90 Minute Customized Massage touch-therapy-8
Change anchor: 2026-04-07
· 15d since change
Price: $78.10 → $71.00
Price: $78.10 → $71.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.9% | 3.4% | +77.6% | 3.8% | -8.5% | +14.4% | +63.1% | worked |
| GB/UDV | $1.61 | $2.60 | +61.8% | $2.70 | -3.6% | +17.0% | +44.8% | |
| MVR/UDV | $0.37 | $0.68 | +82.9% | $0.62 | +9.8% | +56.1% | +26.8% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.