touch-of-health-massage-4 · L3 - Massage · Houston (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 90-Minute Deep-Tissue or Swedish Massage for One Person | $110.00 | $79.00 | 0.0% | 0 | $0.00 |
| 60 Minute Deep Tissue or Swedish Massage with Bamboo Add On | $90.01 | $67.00 | 0.0% | 0 | $0.00 |
| Couples 60-Minute Deep-Tissue or Swedish Massage for Two People | $149.99 | $109.00 | 44.4% | 85 | $8,338.50 |
| 60-Minute Deep-Tissue or Swedish Massage with Hot Stones Add-on | $90.01 | $67.00 | 0.0% | 0 | $0.00 |
| Couples 60-Minute Deep-Tissue or Swedish Massage with Lavender Oil Add-on | $190.00 | $138.00 | 0.0% | 0 | $0.00 |
| 60-Minute Deep-Tissue or Swedish Massage for One Person | $85.00 | $65.00 | 44.4% | 86 | $5,031.00 |
| 60-Minute Deep-Tissue or Swedish Massage with Lavender Oil Add On | $90.01 | $67.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-12-01 Margin change on Couples 60-Minute Deep-Tissue or Swedish Massage for Two People — 46.6% → 44.4% analysed below
- 2025-11-15 Price change on 60-Minute Deep-Tissue or Swedish Massage with Lavender Oil Add On — $67.00 → $60.30 analysed below
- 2025-11-07 Price change on 60-Minute Deep-Tissue or Swedish Massage for One Person — $65.00 → $59.58 analysed below
- 2025-11-07 Price change on 60 Minute Deep Tissue or Swedish Massage with Bamboo Add On — $67.00 → $60.30 analysed below
- 2025-11-01 Margin change on 60-Minute Deep-Tissue or Swedish Massage with Lavender Oil Add On — 50.0% → 46.4%
- 2025-11-01 Margin change on 60-Minute Deep-Tissue or Swedish Massage for One Person — 50.0% → 45.4%
- 2025-11-01 Margin change on 60 Minute Deep Tissue or Swedish Massage with Bamboo Add On — 50.0% → 45.7%
- 2025-11-01 Margin change on 60-Minute Deep-Tissue or Swedish Massage with Hot Stones Add-on — 50.0% → 45.6% analysed below
- 2025-11-01 Margin change on Couples 60-Minute Deep-Tissue or Swedish Massage with Lavender Oil Add-on — 50.0% → 46.3% analysed below
3-Comparison — Couples 60-Minute Deep-Tissue or Swedish Massage for Two People touch-of-health-massage-4
Margin: 46.6% → 44.4% (-2.1pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.1% | 2.3% | +11.2% | 0.0% | n/a | +7.2% | +4.1% | worked |
| GB/UDV | $2.14 | $2.46 | +15.0% | $0.00 | n/a | -5.5% | +20.6% | |
| MVR/UDV | $0.64 | $0.76 | +19.7% | $0.00 | n/a | +9.7% | +10.1% |
3-Comparison — 60-Minute Deep-Tissue or Swedish Massage with Hot Stones Add-on touch-of-health-massage-4
Margin: 50.0% → 45.6% (-4.4pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.5% | 1.9% | +24.5% | 0.0% | n/a | +4.2% | +20.3% | inconclusive |
| GB/UDV | $1.05 | $1.24 | +17.6% | $0.00 | n/a | +9.9% | +7.7% | |
| MVR/UDV | $0.39 | $0.38 | -1.4% | $0.00 | n/a | +10.2% | -11.6% |
3-Comparison — Couples 60-Minute Deep-Tissue or Swedish Massage with Lavender Oil Add-on touch-of-health-massage-4
Margin: 50.0% → 46.3% (-3.7pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.4% | 0.5% | +18.9% | 0.0% | n/a | +35.0% | -16.1% | didnt work |
| GB/UDV | $0.53 | $0.59 | +10.7% | $0.00 | n/a | +50.2% | -39.5% | |
| MVR/UDV | $0.20 | $0.17 | -12.1% | $0.00 | n/a | +30.8% | -42.9% |
3-Comparison — 60-Minute Deep-Tissue or Swedish Massage with Lavender Oil Add On touch-of-health-massage-4
Price: $67.00 → $60.30
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.5% | 0.8% | +79.7% | 0.0% | n/a | +16.2% | +63.6% | didnt work |
| GB/UDV | $0.32 | $0.52 | +62.1% | $0.00 | n/a | +28.9% | +33.3% | |
| MVR/UDV | $0.10 | $0.15 | +56.1% | $0.00 | n/a | +73.0% | -16.9% |
3-Comparison — 60-Minute Deep-Tissue or Swedish Massage for One Person touch-of-health-massage-4
Price: $65.00 → $59.58
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.1% | 1.8% | +69.0% | 0.0% | n/a | +1.0% | +68.1% | worked |
| GB/UDV | $0.73 | $1.26 | +72.1% | $0.00 | n/a | +7.4% | +64.8% | |
| MVR/UDV | $0.24 | $0.40 | +66.1% | $0.00 | n/a | +2.3% | +63.8% |
3-Comparison — 60 Minute Deep Tissue or Swedish Massage with Bamboo Add On touch-of-health-massage-4
Price: $67.00 → $60.30
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.1% | 0.2% | +24.6% | 0.0% | n/a | +1.0% | +23.6% | worked |
| GB/UDV | $0.08 | $0.09 | +12.1% | $0.00 | n/a | +7.4% | +4.8% | |
| MVR/UDV | $0.02 | $0.03 | +60.8% | $0.00 | n/a | +2.3% | +58.5% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.