touch-of-health-massage-2-5 · L3 - Massage · Houston (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Minute Deep-Tissue or Swedish Massage for One Person | $85.00 | $65.00 | 41.7% | 108 | $6,318.00 |
| Couples 60-Minute Deep-Tissue or Swedish Massage for Two People | $150.00 | $99.00 | 47.5% | 169 | $16,731.00 |
| 90-Minute Deep-Tissue or Swedish Massage for One Person | $110.01 | $72.00 | 47.5% | 113 | $8,136.00 |
| Two 60-Minute Deep-Tissue or Swedish Massages for One Person | $170.01 | $112.00 | 47.5% | 17 | $1,904.00 |
Activity Timeline (sorted newest first)
- 2026-03-01 Margin change on Couples 60-Minute Deep-Tissue or Swedish Massage for Two People — 44.8% → 47.5% analysed below
- 2026-02-01 Margin change on 90-Minute Deep-Tissue or Swedish Massage for One Person — 41.7% → 46.6% analysed below
- 2025-12-01 Margin change on 60-Minute Deep-Tissue or Swedish Massage for One Person — 43.8% → 41.7% analysed below
- 2025-11-07 Price change on 90-Minute Deep-Tissue or Swedish Massage for One Person — $79.00 → $71.10
- 2025-11-01 Margin change on Couples 60-Minute Deep-Tissue or Swedish Massage for Two People — 47.5% → 43.3%
- 2025-11-01 Margin change on 90-Minute Deep-Tissue or Swedish Massage for One Person — 47.5% → 43.3%
3-Comparison — Couples 60-Minute Deep-Tissue or Swedish Massage for Two People touch-of-health-massage-2-5
Margin: 44.8% → 47.5% (2.7pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.3% | 1.3% | -42.8% | 3.0% | -56.2% | -13.0% | -29.8% | didnt work |
| GB/UDV | $2.33 | $1.35 | -42.1% | $3.30 | -59.1% | -7.2% | -34.9% | |
| MVR/UDV | $0.74 | $0.43 | -41.8% | $1.21 | -64.2% | -66.8% | +25.0% |
3-Comparison — 90-Minute Deep-Tissue or Swedish Massage for One Person touch-of-health-massage-2-5
Margin: 41.7% → 46.6% (4.9pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.1% | 1.3% | +18.6% | 1.8% | -28.8% | -17.0% | +35.6% | didnt work |
| GB/UDV | $0.87 | $1.03 | +18.7% | $1.57 | -34.6% | -21.3% | +40.0% | |
| MVR/UDV | $0.28 | $0.36 | +29.5% | $0.50 | -27.6% | +55.4% | -25.9% |
3-Comparison — 60-Minute Deep-Tissue or Swedish Massage for One Person touch-of-health-massage-2-5
Margin: 43.8% → 41.7% (-2.1pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.1% | 2.5% | +18.5% | 0.0% | n/a | +21.8% | -3.2% | didnt work |
| GB/UDV | $1.33 | $1.59 | +19.2% | $0.00 | n/a | +23.4% | -4.2% | |
| MVR/UDV | $0.41 | $0.53 | +29.2% | $0.00 | n/a | +59.9% | -30.7% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.