tl-foot-spa  ·  L3 - Massage  ·  Austin (South Central)

Owner: Kenneth Towns  ·  Manager: Matthew O'Brien  ·  Division: Austin  ·  Stage:  ·  PDS: Massage - Couples

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
60-Minutes Custom Foot Reflexology with Sea Salt Soak $139.99 $83.00 25.0% 2 $166.00
50-Minutes Deluxe Body Massage with Free Cupping and Hot Stone Treatment $140.01 $78.00 25.0% 11 $858.00
Couples 50-Minutes Deluxe Body Massage with Free Cupping and Hot Stone Treatment $289.99 $153.00 25.0% 27 $4,131.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 60-Minutes Custom Foot Reflexology with Sea Salt Soak tl-foot-spa

Change anchor: 2025-04-11  ·  376d since change
Price: $75.00 → $70.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.4% 0.7% +63.7% 0.0% n/a -13.8% +77.5% didnt work
GB/UDV $0.30 $0.52 +74.6% $0.00 n/a -14.9% +89.5%
MVR/UDV $0.05 $0.08 +50.9% $0.00 n/a +111.7% -60.7%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — 50-Minutes Deluxe Body Massage with Free Cupping and Hot Stone Treatment tl-foot-spa

Change anchor: 2026-01-21  ·  91d since change
Price: $70.00 → $78.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.7% 2.1% +24.7% 2.8% -27.0% -20.5% +45.3% didnt work
GB/UDV $1.36 $1.62 +19.1% $2.00 -19.2% -24.6% +43.8%
MVR/UDV $0.26 $0.21 -20.0% $0.34 -38.8% -156.5% +136.5%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — Couples 50-Minutes Deluxe Body Massage with Free Cupping and Hot Stone Treatment tl-foot-spa

Change anchor: 2026-01-20  ·  92d since change
Price: $145.00 → $153.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 3.4% 3.2% -8.0% 4.4% -28.9% -29.2% +21.3% didnt work
GB/UDV $5.10 $4.82 -5.4% $5.72 -15.6% -35.3% +29.9%
MVR/UDV $0.88 $0.57 -35.0% $1.07 -46.7% -194.6% +159.6%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.