therapyforthesoul-1  ·  L3 - Massage  ·  Hickory (East)

Owner: Caroline Kinsella  ·  Manager: Sacheen Carter  ·  Division: Charlotte  ·  Stage:  ·  PDS: Massage - Swedish

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
90 Minute Swedish Massage w/ Dry Cupping $119.99 $95.00 0.0% 0 $0.00
60 Minute Swedish Massage $100.00 $84.00 0.0% 0 $0.00
90 Minute Swedish Massage $125.00 $95.00 0.0% 0 $0.00
60 Minute Swedish Massage w/ Dry Cupping $90.00 $75.00 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 60 Minute Swedish Massage therapyforthesoul-1

Change anchor: 2025-05-07  ·  350d since change
Price: $59.00 → $84.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 2.6% 2.1% -19.8% 0.0% n/a +12.3% -32.1% didnt work
GB/UDV $2.18 $1.75 -19.8% $0.00 n/a +10.7% -30.5%
MVR/UDV $0.33 $0.25 -26.5% $0.00 n/a +205.6% -232.1%

3-Comparison — 90 Minute Swedish Massage therapyforthesoul-1

Change anchor: 2025-05-02  ·  355d since change
Price: $79.00 → $95.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 2.1% 3.4% +63.4% 0.0% n/a +21.3% +42.1% didnt work
GB/UDV $2.00 $3.52 +75.9% $0.00 n/a +17.6% +58.3%
MVR/UDV $0.28 $0.51 +81.0% $0.00 n/a +249.8% -168.9%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.