therapeutic-spa-1 · L3 - Massage · East Northport (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Minute Couple Massage with hot stone | $250.00 | $123.00 | 50.0% | 4 | $492.00 |
| 60-minute massage with cupping | $159.01 | $90.00 | 0.0% | 0 | $0.00 |
| 90-Minute Custom Massage with Aromatherapy Oil, Hot Towel, and Cupping | $189.00 | $110.00 | 50.0% | 3 | $330.00 |
| 40-Minute foot massage with herbal | $80.00 | $56.00 | 50.0% | 1 | $56.00 |
| 60-Minute Custom Massage with Aromatherapy or Hot stone | $149.00 | $70.00 | 50.0% | 16 | $1,120.00 |
Activity Timeline (sorted newest first)
- 2026-01-29 Price change on 90-Minute Custom Massage with Aromatherapy Oil, Hot Towel, and Cupping — $96.00 → $110.00 analysed below
3-Comparison — 90-Minute Custom Massage with Aromatherapy Oil, Hot Towel, and Cupping therapeutic-spa-1
Change anchor: 2026-01-29
· 83d since change
Price: $96.00 → $110.00
Price: $96.00 → $110.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.2% | 0.5% | -60.0% | 0.4% | +7.5% | n/a | n/a | didnt work |
| GB/UDV | $1.45 | $0.52 | -64.3% | $0.42 | +23.2% | n/a | n/a | |
| MVR/UDV | $0.47 | $0.15 | -68.7% | $0.16 | -5.0% | n/a | n/a |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.