the-wax-house-llc-2 · L3 - Massage · Nashville (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One Couples Facial & Massage Package + Glass of Wine | $725.00 | $446.60 | 30.0% | 3 | $1,339.80 |
| One 60 min Couples Massage | $500.00 | $346.40 | 30.0% | 5 | $1,732.00 |
| One 90 min Couples Massage | $700.00 | $434.49 | 30.0% | 2 | $868.98 |
Activity Timeline (sorted newest first)
- 2026-03-02 Price change on One 60 min Couples Massage — $163.51 → $346.40 analysed below
- 2025-12-23 Price change on One Couples Facial & Massage Package + Glass of Wine — $154.00 → $231.00 analysed below
- 2025-12-18 Price change on One 90 min Couples Massage — $180.00 → $220.35 analysed below
- 2025-12-18 Price change on One 60 min Couples Massage — $109.00 → $163.51
3-Comparison — One 90 min Couples Massage the-wax-house-llc-2
Price: $180.00 → $220.35
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.2% | 1.0% | -13.0% | 0.0% | n/a | -36.6% | +23.6% | worked |
| GB/UDV | $2.23 | $2.26 | +1.7% | $0.00 | n/a | -16.9% | +18.6% | |
| MVR/UDV | $0.40 | $0.44 | +8.5% | $0.00 | n/a | -145.9% | +154.4% |
3-Comparison — One 60 min Couples Massage the-wax-house-llc-2
Price: $163.51 → $346.40
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.3% | 0.7% | -46.5% | 0.0% | n/a | +1.6% | -48.1% | worked |
| GB/UDV | $2.26 | $2.47 | +9.6% | $0.00 | n/a | +0.7% | +8.9% | |
| MVR/UDV | $0.27 | $0.35 | +28.9% | $0.00 | n/a | -11.9% | +40.8% |
3-Comparison — One Couples Facial & Massage Package + Glass of Wine the-wax-house-llc-2
Price: $154.00 → $231.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.6% | 1.5% | -9.0% | 0.0% | n/a | -46.7% | +37.8% | didnt work |
| GB/UDV | $2.87 | $3.45 | +20.2% | $0.00 | n/a | -31.9% | +52.0% | |
| MVR/UDV | $0.44 | $0.54 | +21.6% | $0.00 | n/a | +88.7% | -67.1% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.