MarginWatch

the-therapeutic-touch · L3 - Massage · Cayce (East)

Owner: Caroline Kinsella · Manager: Sacheen Carter · Division: Columbia, SC · Stage: · PDS: Massage - Custom

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

Option	List	Sell	Effective Margin	Units QTD	GB QTD
60 Minute Deep Tissue Massage	$75.00	$67.50	36.1%	9	$607.50
90 Minute Swedish or Prenatal Massage	$95.00	$85.50	35.0%	4	$342.00
60 Minute Swedish or Prenatal Massage	$65.00	$58.50	36.4%	22	$1,287.00
90 Minute Deep Tissue Massage	$120.00	$108.00	40.0%	2	$216.00

Activity Timeline (sorted newest first)

2025-08-01 Margin change on 60 Minute Swedish or Prenatal Massage — 39.0% → 41.0% analysed below
2025-08-01 Margin change on 90 Minute Swedish or Prenatal Massage — 35.4% → 39.0% analysed below
2025-08-01 Margin change on 60 Minute Deep Tissue Massage — 36.6% → 40.0% analysed below
2025-07-13 Price change on 60 Minute Swedish or Prenatal Massage — $49.00 → $58.50
2025-07-10 Price change on 60 Minute Deep Tissue Massage — $55.00 → $67.50
2025-07-09 Price change on 90 Minute Swedish or Prenatal Massage — $69.00 → $85.50
2025-07-02 Price change on 90 Minute Deep Tissue Massage — $85.00 → $108.00 analysed below

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 60 Minute Swedish or Prenatal Massage the-therapeutic-touch

Change anchor: 2025-08-01 · 264d since change
Margin: 39.0% → 41.0% (2.0pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric	Before 30d	After 30d	Δ vs Before	YoY	Δ vs YoY	Peer Δ (bf→after)	Δ vs Peer	Verdict
CVR	1.6%	2.1%	+27.6%	0.0%	n/a	-22.9%	+50.5%	didnt work
GB/UDV	$1.04	$1.22	+17.7%	$0.00	n/a	-20.6%	+38.3%
MVR/UDV	$0.21	$0.33	+52.9%	$0.00	n/a	+125.3%	-72.3%

Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — 90 Minute Swedish or Prenatal Massage the-therapeutic-touch

Change anchor: 2025-08-01 · 264d since change
Margin: 35.4% → 39.0% (3.6pp)

Metric	Before 30d	After 30d	Δ vs Before	YoY	Δ vs YoY	Peer Δ (bf→after)	Δ vs Peer	Verdict
CVR	1.4%	1.6%	+9.4%	0.0%	n/a	-17.2%	+26.5%	didnt work
GB/UDV	$1.15	$1.78	+54.3%	$0.00	n/a	-15.7%	+70.1%
MVR/UDV	$0.27	$0.33	+19.9%	$0.00	n/a	+87.4%	-67.5%

Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — 60 Minute Deep Tissue Massage the-therapeutic-touch

Change anchor: 2025-08-01 · 264d since change
Margin: 36.6% → 40.0% (3.4pp)

Metric	Before 30d	After 30d	Δ vs Before	YoY	Δ vs YoY	Peer Δ (bf→after)	Δ vs Peer	Verdict
CVR	1.4%	0.8%	-45.3%	0.0%	n/a	+13.0%	-58.4%	didnt work
GB/UDV	$0.91	$0.53	-42.3%	$0.00	n/a	+25.1%	-67.4%
MVR/UDV	$0.15	$0.16	+2.9%	$0.00	n/a	+90.7%	-87.8%

3-Comparison — 90 Minute Deep Tissue Massage the-therapeutic-touch

Change anchor: 2025-07-02 · 294d since change
Price: $85.00 → $108.00

Metric	Before 30d	After 30d	Δ vs Before	YoY	Δ vs YoY	Peer Δ (bf→after)	Δ vs Peer	Verdict
CVR	0.6%	1.2%	+95.2%	0.0%	n/a	+6.0%	+89.2%	didnt work
GB/UDV	$0.53	$1.32	+148.0%	$0.00	n/a	+7.4%	+140.7%
MVR/UDV	$0.15	$0.36	+148.6%	$0.00	n/a	+175.2%	-26.7%

Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.