the-spa-at-london-house-chicago · L3 - Massage · Chicago (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Pampering Package 50minMassage with Body Melt Scalp Therapy Body Melt Foot | $280.00 | $255.00 | 20.0% | 7 | $1,785.00 |
| 50 Minute Couples Massage with Body Melt Foot Therapy (Valid Monday-Friday) | $340.00 | $255.00 | 20.0% | 10 | $2,550.00 |
| 50 Minute Swedish Massage with Body Melt Foot Therapy (Valid Monday-Friday) | $170.00 | $135.00 | 20.0% | 19 | $2,565.00 |
| Couples Pampering Package 50min Massage Body Melt Scalp Therapy Foot Therapy | $560.02 | $495.00 | 12.9% | 2 | $990.00 |
Activity Timeline (sorted newest first)
- 2025-09-01 Margin change on Couples Pampering Package 50min Massage Body Melt Scalp Therapy Foot Therapy — 20.0% → 14.3% analysed below
- 2025-07-09 Price change on 50 Minute Swedish Massage with Body Melt Foot Therapy (Valid Monday-Friday) — $120.00 → $130.00 analysed below
3-Comparison — Couples Pampering Package 50min Massage Body Melt Scalp Therapy Foot Therapy the-spa-at-london-house-chicago
Margin: 20.0% → 14.3% (-5.7pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.1% | 0.3% | +208.6% | 0.0% | n/a | +35.2% | +173.4% | worked |
| GB/UDV | $0.53 | $1.63 | +211.1% | $0.00 | n/a | +19.4% | +191.7% | |
| MVR/UDV | $0.10 | $0.15 | +49.0% | $0.00 | n/a | +11.8% | +37.2% |
3-Comparison — 50 Minute Swedish Massage with Body Melt Foot Therapy (Valid Monday-Friday) the-spa-at-london-house-chicago
Price: $120.00 → $130.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.0% | 1.5% | n/a | 0.0% | n/a | -8.0% | n/a | insufficient data |
| GB/UDV | $0.00 | $1.92 | n/a | $0.00 | n/a | +6.1% | n/a | |
| MVR/UDV | $0.00 | $0.30 | n/a | $0.00 | n/a | +6.7% | n/a |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.