the-mark-spa-11 · L3 - Massage · Doral (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 90 Minutes Couple Swedish Massage | $300.00 | $210.00 | 48.0% | 5 | $1,050.00 |
| 60 Minutes Couples Swedish Massage or Deep Tissue Massage | $240.00 | $168.00 | 48.0% | 8 | $1,344.00 |
Activity Timeline (sorted newest first)
- 2025-11-25 Price change on 60 Minutes Couples Swedish Massage or Deep Tissue Massage — $160.00 → $168.00 analysed below
- 2025-06-28 Price change on 90 Minutes Couple Swedish Massage — $200.00 → $219.00 analysed below
- 2025-03-03 Price change on 60 Minutes Couples Swedish Massage or Deep Tissue Massage — $150.00 → $160.00
3-Comparison — 60 Minutes Couples Swedish Massage or Deep Tissue Massage the-mark-spa-11
Price: $160.00 → $168.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.5% | 1.8% | -29.1% | 0.0% | n/a | +54.0% | -83.1% | didnt work |
| GB/UDV | $4.01 | $2.96 | -26.2% | $0.00 | n/a | +71.6% | -97.9% | |
| MVR/UDV | $1.04 | $0.96 | -7.7% | $0.00 | n/a | +404.5% | -412.2% |
3-Comparison — 90 Minutes Couple Swedish Massage the-mark-spa-11
Price: $200.00 → $219.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.5% | 1.3% | +152.9% | 0.0% | n/a | -12.6% | +165.5% | worked |
| GB/UDV | $1.03 | $2.86 | +177.0% | $0.00 | n/a | +7.1% | +169.9% | |
| MVR/UDV | $0.38 | $0.81 | +114.6% | $0.00 | n/a | +82.2% | +32.4% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.