the-lotus-and-the-light-metaphysical-center-1 · L3 - Massage · Manassas (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Three: 60 Minute Lotus Signature Massage (Females only) | $825.00 | $404.25 | 0.0% | 0 | $0.00 |
| 60 Minute Reiki & Reading Session | $111.00 | $77.70 | 0.0% | 0 | $0.00 |
| 60 Minute Lotus Signature Massage (Females only) | $125.00 | $87.50 | 0.0% | 0 | $0.00 |
| 60 Minute Past Life Regression | $111.00 | $77.70 | 0.0% | 0 | $0.00 |
| 60 Minute Chakra Balancing Session | $111.00 | $77.70 | 0.0% | 0 | $0.00 |
| 45 Minute Reflexology (Female Only) | $111.00 | $77.70 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-05-01 Margin change on 60 Minute Lotus Signature Massage (Females only) — 43.1% → 40.0% analysed below
3-Comparison — 60 Minute Lotus Signature Massage (Females only) the-lotus-and-the-light-metaphysical-center-1
Change anchor: 2025-05-01
· 356d since change
Margin: 43.1% → 40.0% (-3.1pp)
Margin: 43.1% → 40.0% (-3.1pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.0% | 3.0% | +47.8% | 0.0% | n/a | +23.3% | +24.4% | didnt work |
| GB/UDV | $1.77 | $2.61 | +47.8% | $0.00 | n/a | +26.3% | +21.4% | |
| MVR/UDV | $0.41 | $0.65 | +57.2% | $0.00 | n/a | +77.3% | -20.1% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.