the-institute-of-epidermal-sciences-llc-30 · L3 - Massage · Laurel (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Back Facial with FREE hot stones & aromatherapy massage | $70.00 | $44.00 | 35.0% | 4 | $176.00 |
| Back Facial with aromatherapy massage | $65.00 | $41.00 | 35.0% | 1 | $41.00 |
Activity Timeline (sorted newest first)
- 2025-07-01 Margin change on Back Facial with aromatherapy massage — 31.7% → 35.0% analysed below
3-Comparison — Back Facial with aromatherapy massage the-institute-of-epidermal-sciences-llc-30
Change anchor: 2025-07-01
· 295d since change
Margin: 31.7% → 35.0% (3.3pp)
Margin: 31.7% → 35.0% (3.3pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.6% | 1.0% | +75.1% | 0.0% | n/a | +14.9% | +60.2% | worked |
| GB/UDV | $0.22 | $0.69 | +206.8% | $0.00 | n/a | +34.0% | +172.7% | |
| MVR/UDV | $0.06 | $0.23 | +283.0% | $0.00 | n/a | +210.8% | +72.2% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.