the-hive-thai-massage · L3 - Massage · San Rafael (Pacific North)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 60-Minute Deep Tissue | $149.00 | $120.69 | 30.4% | 12 | $1,561.28 |
| One 60-Minute Couples Massage | $268.99 | $215.00 | 30.6% | 18 | $4,184.85 |
| One 90-Minute Couples Massage | $359.01 | $329.00 | 25.0% | 7 | $2,273.00 |
| One 60-Minute Thai Aroma Massage | $139.00 | $105.00 | 30.2% | 23 | $2,594.82 |
Activity Timeline (sorted newest first)
- 2026-04-07 Price change on One 60-Minute Thai Aroma Massage — $105.00 → $114.99 analysed below
- 2026-04-06 Price change on One 60-Minute Couples Massage — $215.00 → $235.99 analysed below
- 2025-10-15 Price change on One 60-Minute Thai Aroma Massage — $97.00 → $105.00
- 2025-08-11 Price change on One 60-Minute Couples Massage — $239.00 → $215.00
- 2025-08-07 Price change on One 60-Minute Thai Aroma Massage — $109.00 → $97.00
- 2025-06-16 Price change on One 60-Minute Deep Tissue — $112.00 → $120.69 analysed below
- 2025-06-13 Price change on One 60-Minute Couples Massage — $189.00 → $239.00
3-Comparison — One 60-Minute Thai Aroma Massage the-hive-thai-massage
Price: $105.00 → $114.99
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.0% | 1.9% | -7.6% | 2.4% | -20.6% | +2.2% | -9.7% | worked |
| GB/UDV | $2.18 | $2.15 | -1.7% | $2.72 | -21.0% | +2.0% | -3.7% | |
| MVR/UDV | $0.45 | $0.63 | +39.6% | $0.60 | +6.5% | -420.8% | +460.4% |
3-Comparison — One 60-Minute Couples Massage the-hive-thai-massage
Price: $215.00 → $235.99
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.9% | 1.5% | -22.4% | 0.7% | +126.4% | -7.7% | -14.7% | worked |
| GB/UDV | $4.14 | $3.52 | -14.9% | $1.58 | +123.5% | -6.1% | -8.8% | |
| MVR/UDV | $0.94 | $1.02 | +8.9% | $0.38 | +170.0% | -286.0% | +294.9% |
3-Comparison — One 60-Minute Deep Tissue the-hive-thai-massage
Price: $112.00 → $120.69
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.6% | 1.9% | +22.6% | 0.0% | n/a | -1.7% | +24.3% | worked |
| GB/UDV | $1.99 | $2.30 | +15.2% | $0.00 | n/a | -1.1% | +16.4% | |
| MVR/UDV | $0.50 | $0.56 | +12.7% | $0.00 | n/a | +12.7% | +0.0% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.