the-healing-path-massage-9 · L3 - Massage · Houston (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 60 Minute Prenatal Massage | $95.00 | $69.00 | 25.0% | 9 | $621.00 |
| Two 60 Minute Prenatal Massages | $190.00 | $130.00 | 25.0% | 5 | $650.00 |
Activity Timeline (sorted newest first)
- 2025-07-01 Margin change on One 60 Minute Prenatal Massage — 30.0% → 25.0% analysed below
- 2025-07-01 Margin change on Two 60 Minute Prenatal Massages — 30.0% → 25.0% analysed below
3-Comparison — One 60 Minute Prenatal Massage the-healing-path-massage-9
Margin: 30.0% → 25.0% (-5.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.0% | 0.1% | -86.3% | 0.0% | n/a | +8.0% | -94.4% | didnt work |
| GB/UDV | $0.67 | $0.09 | -86.3% | $0.00 | n/a | +11.6% | -97.9% | |
| MVR/UDV | $0.14 | $0.02 | -86.9% | $0.00 | n/a | +3.3% | -90.2% |
3-Comparison — Two 60 Minute Prenatal Massages the-healing-path-massage-9
Margin: 30.0% → 25.0% (-5.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.2% | 0.1% | -38.6% | 0.0% | n/a | -12.2% | -26.4% | didnt work |
| GB/UDV | $0.21 | $0.13 | -38.6% | $0.00 | n/a | -13.6% | -25.0% | |
| MVR/UDV | $0.05 | $0.02 | -63.5% | $0.00 | n/a | -21.6% | -41.9% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.