the-getaway-body-spa-15 · L3 - Massage · Reynoldsburg (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One Lymphatic Drainage Massage with wood therapy | $155.00 | $88.35 | 50.0% | 6 | $530.10 |
| One Lymphatic Drainage Massage | $80.00 | $52.00 | 50.0% | 4 | $208.00 |
| One Lymphatic Drainage Massage with Vacuum therapy | $155.00 | $88.35 | 50.0% | 5 | $441.75 |
Activity Timeline (sorted newest first)
- 2025-12-30 Price change on One Lymphatic Drainage Massage — $48.00 → $52.00 analysed below
3-Comparison — One Lymphatic Drainage Massage the-getaway-body-spa-15
Change anchor: 2025-12-30
· 113d since change
Price: $48.00 → $52.00
Price: $48.00 → $52.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.8% | 2.7% | -5.5% | 2.6% | +2.5% | n/a | n/a | inconclusive |
| GB/UDV | $1.35 | $1.38 | +2.3% | $1.19 | +15.9% | n/a | n/a | |
| MVR/UDV | $0.50 | $0.44 | -10.6% | $0.46 | -2.8% | n/a | n/a |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.