the-forum-spa-2 · L3 - Massage · Carlsbad (Pacific South)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60mins couples body massage package | $378.00 | $189.00 | 21.0% | 11 | $2,079.00 |
| 90mins luxury couples combo package | $510.00 | $255.00 | 21.5% | 6 | $1,504.50 |
Activity Timeline (sorted newest first)
- 2025-11-14 Price change on 90mins luxury couples combo package — $229.50 → $255.00 analysed below
- 2025-11-11 Price change on 60mins couples body massage package — $170.10 → $189.00 analysed below
- 2025-10-20 Price change on 60mins couples body massage package — $189.00 → $170.10
- 2025-10-11 Price change on 90mins luxury couples combo package — $255.00 → $229.50
- 2025-04-28 Price change on 60mins couples body massage package — $159.00 → $189.00
3-Comparison — 90mins luxury couples combo package the-forum-spa-2
Price: $229.50 → $255.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.0% | 1.7% | -44.1% | 0.0% | n/a | -0.6% | -43.5% | didnt work |
| GB/UDV | $7.00 | $4.35 | -37.8% | $0.00 | n/a | -29.5% | -8.3% | |
| MVR/UDV | $1.08 | $0.64 | -40.2% | $0.00 | n/a | -15.7% | -24.5% |
3-Comparison — 60mins couples body massage package the-forum-spa-2
Price: $170.10 → $189.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.6% | 3.0% | -15.0% | 0.0% | n/a | +10.9% | -25.9% | worked |
| GB/UDV | $6.10 | $5.76 | -5.6% | $0.00 | n/a | +12.4% | -18.0% | |
| MVR/UDV | $0.70 | $0.80 | +13.7% | $0.00 | n/a | +15.6% | -1.9% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.