the-doorway-massage-1 · L3 - Massage · Minneapolis (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-minute Massage Package | $125.00 | $75.00 | 30.0% | 32 | $2,400.00 |
| 90-minute Massage Package | $160.00 | $104.00 | 30.0% | 36 | $3,744.00 |
Activity Timeline (sorted newest first)
- 2025-12-17 Price change on 60-minute Massage Package — $87.50 → $75.00 analysed below
- 2025-08-15 Price change on 60-minute Massage Package — $94.00 → $87.50
- 2025-04-14 Price change on 60-minute Massage Package — $79.00 → $94.00
- 2025-04-13 Price change on 90-minute Massage Package — $99.00 → $120.00 analysed below
3-Comparison — 60-minute Massage Package the-doorway-massage-1
Price: $87.50 → $75.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 5.2% | 6.6% | +26.9% | 0.0% | n/a | +0.8% | +26.2% | didnt work |
| GB/UDV | $4.55 | $4.95 | +8.8% | $0.00 | n/a | +2.3% | +6.5% | |
| MVR/UDV | $1.06 | $1.23 | +16.1% | $0.00 | n/a | +1215.0% | -1198.9% |
3-Comparison — 90-minute Massage Package the-doorway-massage-1
Price: $99.00 → $120.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 4.6% | 4.4% | -4.1% | 0.0% | n/a | +29.0% | -33.1% | didnt work |
| GB/UDV | $4.64 | $5.46 | +17.6% | $0.00 | n/a | +30.1% | -12.5% | |
| MVR/UDV | $1.07 | $1.29 | +20.3% | $0.00 | n/a | +245.3% | -225.0% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.